Posted:
April 23, 2026
In November of 2025, heavy machinery giant Hitachi announced a major rebrand from their legacy name to the new LANDCROS by April 2027. While the name on the side of the boom arm may be changing, the quality, model nomenclature, and “reliable orange” color will remain the same—something that Hitachi management has emphasized in the many public and print statements the company has made since the initial announcement. Here’s what you need to know about the rebrand....
