NASCAR officials say construction on a new state-of-the-art Productions facility will begin in a few weeks. Plans are for a 58,000-square-foot facility built on land next to the NASCAR R&D Center in Concord, North Carolina.
Officials say the new facility will be home to about 125 NASCAR Productions and MRN employees with room to expand. NASCAR will also continue to operate out of the Uptown Charlotte area. Many of the employees will remain in Five Fifty South.
NASCAR says the goal is to deliver first-class live event production and content to NASCAR’s fans and industry partners.
“The scope and scale of the NASCAR Productions business has fundamentally changed in recent years, with NASCAR’s live event production operation more than doubling since 2018. Developing a state-of-the-art facility that can accommodate our continued expansion was paramount,” said Brian Herbst, SVP, Media and Productions. “In this evolving sports media landscape, live event production and investing in technology that enhances the fan viewing experience has never been more important — it’s essential that our new workspace can facilitate that strategic growth.”
NASCAR Productions plans on producing more than 500 live events in 2022. In comparison, NASCAR covered 200 live events in 2018. The newest camera and production technology will be used to bring fans even closer to the action.
The new facility is expected to be up and running by the start of the 2024 season.
Groundbreaking is scheduled for August 31st.