Deere Buys Robot Tech for $250M

John Deere announced it bought Bear Flag Robotics for $250 million. The company, founded in 2017, develops autonomous driving technology that's compatible with existing machines.

It's another step in Deere's goal of developing machines with technology that puts the machine in its own driver's seat.

"Bear Flag's team of talented agriculture professionals, engineers and technologists have a proven ability to deliver advanced technology solutions to market. Joining that expertise and experience with Deere's expertise in autonomy, along with our world-class dealer channel, will accelerate the delivery of solutions to farmers that address the immense challenge of feeding a growing world," said Jahmy Hindman, chief technology officer at John Deere.

"One of the biggest challenges farmers face today is the availability of skilled labor to execute time-sensitive operations that impact farming outcomes. Autonomy offers a safe and productive alternative to address that challenge head on," said Igino Cafiero, co-founder and CEO of Bear Flag Robotics.

The Bear Flag team, consisting of agriculture professionals, engineers and technologists focused on autonomy, sensor fusion, vision, data, software and hardware, will remain intact.

If you need parts for a Deere machine, or any other make and model, be sure to give ConEquip Parts a call.