New Caterpillar Logo Unveiled

Out with the old and in with the new for Caterpillar machines and their iconic logo.CAT recently unveiled their redesigned logo.

The design CAT marketing officials call "Cat Modern Hex" replaces the "Power Edge" logo.  You can see the old and new logos side-by-side below.

The new logo is one of many changes CAT has made recently as they try to appeal to a new generation of Caterpillar owners.  The company also released a fun music video about owning a Caterpillar dozer.  You can see the video right here.

CAT says it chose to make the hexagon red to pay homage to the first ever CAT logo in 1925.

CAT Product Identity Manager Ed Stembridge told Equipment World the goal was to create something with a premium look and feel.

“When you combine the Modern Hex design with our distinctive Cat product designs, it visually reminds customers they are buying and using the best products on the market,” Stembridge said.

CAT says the new logo will make its debut in the near future, probably by 2020.