A phone next to a computer with facebook pulled up on it.

Let's Get Social!

In the construction industry, its common for companies to have a website, a Facebook page, and maybe even an Instagram. Those are common because they are relatively easy to maintain, and have a low cost of setup. Using these avenues for marketing is usually priority #1, but that doesn't mean these things can't work for you in other ways! 

Marketing Uses

  1. An active presence on social media can strengthen your appeal to potential clients AND employees by making you seem more professional and polished. 
  2. Images on the job or after the day is done show progress in your work, and allow people to follow along. The better quality the image/ video, the more professional you look! 
  3. Interacting with potential clients on your social media posts also gives your company visibility, while building a rapport with the client by answering questions, or thanking them for a compliment. 
Things to keep in mind
  1. You should be active. You have a lot of work to do, and you want your prospects to know that! They have no knowledge, other than your social media, that you've got a lot going on. Posting often and showing off your awesome work shows people that might be interested that you are trustworthy, and high quality.
  2. It's not just whipping out your phone to get a picture at the end of the day. Try your best to get high quality images or video. That doesn't mean you need to hire a professional to come out, your phone probably has a solid camera on it. Put some thought into the shot, and show you care! 
  3. Company Culture: Showing off your company culture both internally and externally helps build brand loyalty among employees and customers.

Non-Marketing Uses

  1. Internal communication: While Facebook and Instagram may not be the best option for this, starting a YouTube Channel is a great way to distribute information to your employees. A new policy, how-to's or training, a FAQ, or maybe a project announcement is a great YouTube video. Quick and easy to distribute, and doesn't have to take a whole lot of time on your part.
  2. Internal Podcasts: It can be on YouTube, or just an audio file on your phone, just talking about the company or your story is a great way to build rapport with your team. Interviewing the big players on your team and asking them questions about your industry, your company, or their story is also a great way to help members of your company feel closer to one another. 
  3. Employee Recognition: While this can be used for marketing purposes as well, it shows that you care about your employees and the work that they do, while building a team that wants to work together. 

While social media is mostly used for marketing purposes, whether it be to grab the interest of new clients, or even prospecting new employees, there are uses for these apps and sites that can be used internally as well. And while it may be easier to just to let it go by the wayside, there is a wealth of opportunity on the internet, just waiting to be explored.

Our Social Media 

We have a whole social media team here at ConEquip, and they're awesome. They keep employees and clients new and old up to date on all that we, as a company, are up to. Be sure to follow our social media pages to keep up to date on all of the latest projects and promotions! 

Have a success story of using social media in your company? Send it my way, I would love to hear it!